Award-Winning Interior Design for Individuals & Developers

Designed by Woulfe is a multi-award-winning luxury interior design studio based in London. We craft bespoke high-end interiors for private individuals and property developers who seek to make a bold impression in the UK and beyond. Our studio has an intrinsic understanding of the international property market and works on projects across Europe, the US and Asia. We embark on each design with a unique approach and fresh outlook, delivering tailor-made interiors which reflect our clients’ personality, lifestyle and values. Founded over 10 years ago by renowned interior designer London, Brian Woulfe, Designed by Woulfe has built a reputation for excellence within the industry through our work with high-profile clients and celebrities.

According to research published by the British Institute of Interior Design (BIID), demand for professionally managed interior design services has increased significantly as homeowners place greater emphasis on functionality, wellbeing, sustainability and long-term property value.

Over the past decade, London’s luxury interior design sector has grown alongside the prime residential market, with industry reporting from bodies such as BIID (British Institute of Interior Design) and Houzz trend analysis consistently highlighting increased demand for fully managed, high-specification residential interiors across Prime Central London.

Property market reporting from Savills and Knight Frank has also shown that high-quality interior design and presentation can contribute to stronger buyer perception and improved marketability within London’s prime residential sector.

Designed by Woulfe is positioned within this upper tier of London interior designers, delivering full-service design from concept through to installation for international clients, developers, and private estates.

Brian and his team are superb at planning and executing repairs and building work. Designed by Woulfe carried out a substantial amount of work for me at a very high standard, all the while maintaining absolute quality of finish. Brian’s commitment to his client, as well as his courtesy, is unrivalled.

Jeremy Vine

BBC Presenter

About the studio

A passion for designing luxurious, liveable interiors with a sense of playfulness

We are globally recognised for our seamless delivery of luxury interior design solutions which fulfill the dreams expressed by our international and discerning clientele. Our multi award-winning London studio provides a range of interior design and interior architecture services for private residential clients and property developers.

Our work spans prime London postcodes including Chelsea, Kensington, Knightsbridge, Mayfair and Notting Hill, alongside international residential projects. Discover more about our interior design London services and the areas we cover across the capital.

The studio is led by Brian Woulfe, who has over 10 years’ experience delivering high-value residential interiors for clients across the UK, Europe, the United States and Asia. His work has been featured across international design platforms and luxury property press, reinforcing Designed by Woulfe’s position as a recognised London interior design firm.

His work has been featured across international design platforms and luxury property press, reinforcing Designed by Woulfe’s position as a recognised London interior design firm.

Industry trend analysis from Houzz UK has consistently identified bespoke storage, multifunctional living spaces and natural materials among the most requested features in premium residential design projects, principles that continue to influence contemporary luxury interiors.

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Press & awards

Press and awards
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FEATURED PROJECT

Refined Residential Interior Design

A quietly elegant London home, reimagined through a lens of warmth, balance and timeless craftsmanship. Designed by Woulfe approached the project on Pembridge Crescent with a focus on restraint – allowing natural materials, proportion and detail to shape a home that feels calm, confident and deeply considered.

The result is an interior that is both contemporary and enduring, where every element has been chosen to enhance everyday living, reflecting the tailored approach expected from a leading Knightsbridge interior designer.

This approach aligns with wider luxury design trends identified by BIID and RIBA, which increasingly emphasise longevity, craftsmanship, sustainable material choices and flexible living environments over short-term design fashions.

See the full project
Refined Residential Interior Design
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Luxury Residential Interior Design

Refining High-End Interiors Through Photorealistic CGI

Our design process begins with carefully considered proposals, which can be brought to life through CGI renders of near-photographic quality. Each visualisation is a decision-making tool, enabling us to explore layout and form with complete clarity – long before a single material is sourced.

The use of advanced visualisation technology has become increasingly important across luxury residential design, helping clients make informed decisions earlier in the process and reducing costly revisions during construction and installation phases.

Learn more about our design process

SPECIALIST SERVICES

Our Property Procurement Consultants will help find your luxury dream home

At Designed by Woulfe, we know that buying a property can be a stressful process, especially when you can’t seem to find one that meets all of your search criteria. Our interior design studio has worked with private clients for over a decade. We help them find the perfect first homes, family homes and investment properties that, with our team’s expertise, can meet all of their requirements and be turned into the property of their dreams.

For international buyers and investors, combining property acquisition with interior design planning can streamline the transition from purchase to occupancy, particularly within London’s competitive prime property market.

Find you dream home
Cars parked on the side of traditional London properties.

Latest Interviews

Latest News

Our Awards & Affiliation

  • spears index 500 logo for interior designer award
  • Eu property awards 2021 winner
  • EU Property Awards 2020 winner
  • BHA finalist 2020
  • United Kingdom Property Awards SALIC Winner 2018-2019

Interior Design in London FAQs

How do I choose the right interior designer in London?

Look for a designer whose portfolio aligns with your project type and aesthetic direction, and who demonstrates experience delivering full-scale residential schemes in London.

A credible London interior designer will typically manage the entire process from concept design through procurement and installation, ensuring continuity across all stages of delivery.

How much do interior designers charge in London?

Interior designers in London typically charge between 10–20% of the total project cost for full-service work. At Woulfe, pricing is set based on project scope, whether it’s a single room update or a full property scheme. All costs are confirmed upfront with a clear fee structure.

Industry benchmarks across London’s prime residential sector indicate that fully managed luxury interior design projects commonly range from mid five-figure sums for single-room schemes to six-figure investments for full property renovations, depending on specification, scale, and level of bespoke detailing.

Houzz UK trend data also shows increasing demand for turnkey interior design services, particularly among overseas buyers and developers seeking move-in ready properties in central London, including demand for experienced interior designers in Knightsbridge.

According to industry surveys published by BIID and Houzz, clients increasingly prioritise project management, procurement expertise and access to specialist trades alongside creative design services, making full-service interior design one of the fastest-growing segments of the residential design market.

What areas of London do you cover?

We work across London, with a focus on central areas including Chelsea, Knightsbridge, Kensington, Mayfair, and Notting Hill. Projects are also taken on across Greater London and selected commuter locations. Get in touch to confirm coverage for your area.

What does the interior design process look like from start to finish?

The process starts with an initial consultation to understand your requirements, lifestyle, and budget. This is followed by concept development, space planning, material and furniture specification, procurement, and installation with final styling. Most full-home projects take between 3–12 months depending on scale, with full management provided throughout.

For larger London renovation projects involving structural alterations, listed buildings or extensive bespoke joinery, timelines may extend beyond 12 months depending on planning requirements, contractor availability and procurement lead times.

Do you work on both residential and commercial interior design projects in London?

Yes. Woulfe Interior Design works on residential properties including apartments and townhouses, as well as commercial spaces such as boutique hospitality, retail, and private members’ environments. Each project is developed around the specific requirements of the space and its use.

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