Show home interior design for premium property developers

Show house interiors for luxurious modern living

As well as designing award-winning residential interior schemes, Designed by Woulfe also deliver eye-catching, memorable and targeted show house interiors for both new builds and apartment block renovations. High-end property developers rely on us to capture an aspirational lifestyle synergistic with their brand. We translate that vision into a premium quality marketing suite with modern facilities and luxurious styling, allowing potential purchasers to instantly feel at home.

Maximise Sales in Your Luxury Residential Developments

Our team is devoted to creating supreme show homes that make a lasting impression and ultimately help luxury property developers secure maximum sales. The outstanding residential interior schemes we create ensure that flagship units in prime property developments in the UK and beyond stand out amongst an ever-growing property market, fulfill their potential, and remain relevant long after the launch and sale of the homes.

Aspirational Modern Living

The show homes we design are classic, characterful and enticing enough to compete not only with other new builds, but also with the second-hand property market too. They showcase to potential buyers what purchasing a home in a particular development would look and feel like, while also retaining an essence of malleability that will appeal to budding homeowners who are eager to put their own stamp on the interiors of the property they are looking to purchase.

Beautiful marble kitchen with bespoke cabinetry. In the cabinetry there is a wine fridge, steam oven and regular oven.

Thoughtfully-Crafted Spaces

We understand that when developing model homes obtaining maximum return on an investment is key. We put the utmost effort into understanding each developer’s target demographic as well as the buyers’ lifestyle aspirations so that we can design a development with marketing show suites that tell a story and intrigue potential home buyers.

When designing the interiors for show homes we strive to make them memorable and increase buyers’ interest through our innovative and considered design, whatever the target market. Our focused team hones in on the details of each project to work in relation to the brief and budget. We take factors such as the target market, location and the developer’s brand positioning into account.

Dining table and chairs in open plan living and dining space. On one side of the dining table a banquette seating is placed. Headboard with custom bedside table and reading lamp.
A modern designed villa sized penthouse with infinity pool.
Brian's refreshing and innovative approach to modern tropical design promises to create some of Phuket's more interesting properties over the next few years. Working with Brian on Malaiwana was a unique experience that allowed me to fully appreciate the extent of his enormous talent.
Stephen Paine, (Developer of Malaiwana)

Phuket, Thailand

Enhancing Your Brand's Position

Our design portfolio continues to grow in scope and scale. Designed by Woulfe designs and develops a variety of show homes from warm designs catered to families to smart, functional interiors that speak to professionals. We work closely with the developer’s sales and marketing team to make sure that what we produce reflects the brand’s desired position in the market.

We’ll find out exactly what your buyer’s lifestyle requirements are and what would appeal to their tastes. Armed with this invaluable information, our team will bring to life practical, intelligent, creative and professionally-styled spaces which will serve to maximise interest in the property.

This modern luxury living room features lightwood herringbone flooring. A wall-mounted TV sits above a sleek black marble-framed fireplace. On the right-hand side of the TV, dark wood shelving, by Lethbridge bespoke joinery, built into the wall, adorned with books. In the centre of the room, Ben Whistler bespoke, purple armchair with a cream throw draped over one arm, accompanied by a black circular coffee table displaying books. Adjacent to a large window dressed in white blinds and purple curtains. luxury, thoughtfully designed study area, nestled in the corner of this living room. With fresh white walls and a section of textured cream wallpaper behind the desk. The dark wooden desk, seamlessly built into the nook, provides a convenient workspace. A comfortable cream textured chair tucks neatly underneath the desk. A gold table lamp adds a touch of style to the desk surface. Above the desk, an art piece by renowned Indian artist Sheshdhar Pandeycreates a focal point. Adding elegance to this space, a duo of cylinder hanging lights one as a light function, the other adorned with a golden cylinder for decoration, balancing functionality and aesthetics. Adjacent to the desk area, a mounted TV above a built in fireplace linking you to the living area.

Optimising Interiors for Maximum Impact

As a high-end property developer, you’re forever trying to balance immediate visual appeal with the functionality of the living space and consistency of aesthetics across the development. Costs of interior design and architectural services must be offset against the need to maximise each property’s saleability and profit potential.

Whether new build flats, houses, villas or penthouse apartments, we work hard to optimise the interior space we’re working with in order to make your show home is as attractive and appealing as possible.

We reached out to Designed by Woulfe to create a timeless yet modern residence to showcase the penthouse collection for one of our newest developments in New York. Brian's ability to create an iconic home that still felt fresh and dynamic enabled us to sell out in record breaking time. When creating a model residence for our penthouse collection we reached out only to Designed by Woulfe. Their aesthetic is the perfect balance of modern and iconic.
Michael Mignosi, Director of Marketing

Location

Minimising Time on Market

When working on the interior design of new housing developments we use our expertise to highlight the unique potential of each property, be it a studio flat or a luxury penthouse, and showcase the numerous capabilities of the space. Every design aspect is thought-out, resulting in a stylish, inspirational and imaginative design that retains the contemporary yet timeless approach that is synonymous with Designed by Woulfe.

Understanding that minimising time on the market is essential to property developers and their stakeholders, we continuously strive to deliver outstanding results that get future buyers excited, and enable them to see the potential in a property.

Book a Consultation

At Designed by Woulfe we take the time to understand our clients’ wishes so that we can tailor our interior design services to the individual requirements of each project.

To discuss a property or for further information, please contact us at [email protected].

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director & Founder, Brian Woulfe.

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Our Awards & Affiliation

  • Eu property awards 2021 winner
  • EU Property Awards 2020 winner
  • BHA finalist 2020
  • United Kingdom Property Awards SALIC Winner 2018-2019

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