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Playfully Luxurious Period Property

Primrose Hill, London

A luxurious living room with a mid-century modern design, reminiscent of the stylish 80s era. The dark herringbone wooden flooring exudes elegance and sophistication. Two armchairs, matching in design, make a bold statement with one in bright red and the other in orange, adding a vibrant touch to the room. An abstract coffee table adorned with a book serves as a centerpiece. A white detailed fireplace with a gold interior creates a captivating focal point, complemented by an exquisite piece of art above it. Built-in cupboards on either side of the fireplace feature geometric patterning, matching the gold and wood tones, adding a touch of visual interest. A black marble circular dining table stands on a circular cream rug, surrounded by six white dining chairs with black legs, while orchids grace the table, adding a touch of elegance. An ornamental gold ring light fixture hangs above the dining table, completing the luxurious ambiance of this stunning living room.

A Playfully Luxurious Period Property

This bold and beautiful period home is nestled in the leafy north west London neighbourhood of Primrose Hill, on Gloucester Avenue. Our client, an art lover and avid collector, commissioned us to carry out a renovation for his primary home. We wanted to ensure the interiors reflected his eclectic, playful style and love of colour and drama. We were also keen to make sure it would fit with his lifestyle. He has two whippets so the interiors had to be dog-friendly, while remaining exceptionally chic and luxurious. The owner of this London home also enjoys entertaining guests, so our interior design team kept this in mind throughout the design and execution stages of this fun project.

A Warm Living Area with Pops of Contrasting Colour

Warm, earthy brown hues provide the base of this gorgeous, spacious living area. We left the period wooden parquet floors as they were and struck a balance with bright accent furnishings. A pair of Ultrecht armchairs from Cassina in shades of pumpkin and burnt orange with contrasting hand-stitched detailing face the fireplace for a cosy and intimate seating area which subtly breaks up the open-plan living, dining and kitchen areas. The classic-looking floor was softened by the luxurious appeal of a circular custom-made silk rug in hues of cream, taupe and orange. Multiple shapes are played off each other, with a pair of geometric cabinets framing the fireplace and a modern, circular chandelier hanging above the dining table.

This luxury living/dining room exudes a timeless and sophisticated charm with its mid-century modern design elements. The dark wood herringbone flooring adds depth and richness to the space, while the warm-toned fishbone wooden flooring enhances its elegance. An abstract coffee table adorned with books becomes a focal point, complementing the overall aesthetic. The white detail fireplace with a gold interior adds a touch of luxury, with a captivating piece of art hanging above it. Built-in cupboards on either side of the fireplace feature geometric patterning, matching the gold and wood tones throughout the room. A black marble circular dining table placed on a cream rug becomes a statement piece, surrounded by white dining chairs with black legs. Orchids adorn the table, adding a touch of natural beauty. An ornamental gold ring light fixture suspended above the dining table completes the luxurious ambiance of this stunning living/dining room. A luxurious open plan living room and kitchen.The herringbone wooden flooring sets the stage for a pair of Cassina Utrecht armchairs in bold red and orange , creating a vibrant focal point. As you glance beyond, you'll find a beautifully designed kitchen with light wood joinery and sleek grey stone countertops. Built-in cookbook shelves and a convenient pot filler add practicality to the space. At the heart of it all, a circular island with a yellow base and grey stone top, adorned with a vase of fresh flowers. Surrounding the island, orange chairs with black legs provide comfortable seating. Finally, a large window at the back floods the room in natural light.

Classic Period Home Features Given a Modern Touch

One of the most-loved architectural and design features of period homes, whether Georgian or Edwardian, are the breezy, high ceilings which make for brighter, lighter rooms. In this Primrose Hill home, the floor-to-ceiling windows flood the open-plan living area with light and illuminate the already bright interiors, giving an uplifting feel to the place. We were keen to exaggerate this sense of spaciousness even more, so floor-to-ceiling pencil pleat curtains in a neutral shade were incorporated into the soft furnishing scheme to frame the 6-seater dining area which leads out onto the terrace. The circular sahara noir black marble top dining table was paired with ‘Febo’ dining chairs from B&B italia.

A luxury living room with a mid-century modern aesthetic, reminiscent of the stylish 80s design. The warm-toned herringbone wooden flooring adds a touch of warmth and sophistication to the space. Two Cassina Utrecht armchairs make a bold statement with one in bright red and the other in orange, creating a vibrant focal point. An abstract coffee table adorned with a book sits at the center. A white detailed fireplace with a gold interior exudes elegance, while a captivating piece of art hangs above it. Built-in cupboards on either side of the fireplace showcase geometric patterning, harmonizing with the gold and wood tones. A Sahara Noir circular dining table rests on a luxurious bespoke circular silk rug, surrounded by six white dining chairs with black legs, offering a stylish setting for entertaining guests. The living room is graced by two floor-length windows, adorned with curtains, which allow natural light to bathe the room, completing this luxurious space.
Brian is very straightforward to work with, and has a keen eye for the detail. He listened to the brief, and quickly came up with some very creative proposals. He provided sensible, but exciting design ideas that came within the agreed budget.
NW

Residential Client

A Dramatic Entrance Hallway with a Gallery Wall

The hallway of this London house had ample space to display some of the client’s best-loved pieces of art. Ensuring the art was well-lit was imperative but we also wanted it to be displayed against the perfect backdrop for maximum impact. For this, we enlisted surface designers and paint and plaster specialists, Henry Van Der Vijver. This London-based team of decorative artists and artisans completed the hallway wall finishings which provided a neutral yet unique base for the different artworks to be hung. The floor-to-ceiling mirror along an entire wall gives depth to the space and reflects the monochromatic statement tiled floor. Antique wall lights which our design team sourced for the client were placed along the mirrored wall. We commissioned custom carpet company, Tai Ping, to create a striking staircase runner. The bespoke silk and wool carpet with silk edge in plush royal blue adds the finishing touch to the hallway.

A luxurious striking hallway. The Venetian plaster walls exude elegance, complemented by a black and white diamond-shaped tiled floor. Hanging on the far wall is a vibrant painting in a sleek black frame, accompanied by an ottoman with black legs and a plush blue throw. On the right, a mirrored wall reflects the beauty of the space, featuring a doorway and a stylish black console with pull out drawers, adorned with a collection of flowers. Suspended above is a pendant light. Opposite the mirror wall, a grand period staircase by Henry Van Vijiver, with royal blue carpeting running up it, while large windows bathe the stairs in natural light. At the top of the staircase, a collection of abstract art pieces illuminated by projected lights. A luxurious stairway , featuring a beautiful tall staircase adorned with a Tai Ping royal blue silk and wool rug running up it, adding a touch of elegance. The walls are adorned with vibrant modern art pieces, adding colour and personality to the space. Black iron spindles provide support for the dark wooden bannister, creating a striking visual contrast. This luxury staircase is a blend of sophistication and artistic flair.

A Blend of Contemporary and Classic Interior Style

As always, our interior design studio embarked on this project with a fresh outlook, keen to reflect our clients’ personality, lifestyle and values. As an art-collector, their Primrose Hill home would have to be a natural extension of their discerning taste and penchant for striking, vivid use of colour.

A luxury exquisite living room. The floor is adorned with a neutral patterned rug, adding warmth and texture to the space. A dark blue velvet sofa takes centre stage, complemented by matching and grey cushions, exuding elegance. In front of the sofa, a sleek black glossy coffee table stands as a stylish centrepiece. The walls are covered in a wood grain print wallpaper, creating a sophisticated backdrop. To a large painting of a leopard, while an abstract light fixture illuminates the room. An exquisite hallway next to the front door. The venetian plaster walls exude elegance, while the black and white diamond-shaped tiles on the floor add a touch of charm. One wall is adorned with large panel mirrors, reflecting the beauty of the space. In front of the mirrors, a sleek console with pull out drawers showcases tasteful decor, including a collection of vibrant flowers. Above the console, two pendant lights glow. The front door, you'll be greeted by a grand, tall white door adorned with tall windows, inviting in natural light .
Fabric lined walls in dusty pink with Natuzzi armchair.

A Unique Home Cinema for Opulent Relaxation

Tone and texture take centre stage in the home cinema room of this fabulous London property. We took a no-holds-barred approach to colour here, marrying pops of blue with bubblegum-pink suede fabric lined walls, sumptuous, plum drapes and a sunshine yellow swivel chair from Natuzzi. Circular mounted ‘Ginger’ wall lights from contemporary lighting company Marset illuminated the back wall and patterned silk cushions stand out against the B&B Italia Tufty Time modular sofa in deep velvet royal blue, which makes for the perfect place to kick back and relax.

A luxurious living room. The walls are draped in plush dusty pink velvet wallpaper, exuding sophistication. Five dazzling gold sphere lights adorn the wall, creating an focal point. A grand dark blue velvet B&B Tufty Time sofa takes centre stage, adorned with geometric-patterned cushions and a throw, offering a cosy and stylish seating option. In front of the sofa, a large circular glossy white coffee table with a sleek black base, and two bold red glass ornaments provide a striking accessory.

Book a Consultation

At Designed by Woulfe we take the time to understand our clients’ wishes so that we can tailor our interior design services to the individual requirements of each project.

To discuss a property or for further information, please contact us at [email protected].

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director & Founder, Brian Woulfe.

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  • Eu property awards 2021 winner
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  • BHA finalist 2020
  • United Kingdom Property Awards SALIC Winner 2018-2019

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